I used to go to Saks, I would go to Bergdorf, I would go to Barneys, I would go to thrift stores in SoHo.- ASAP Rocky
There’s something about being in SoHo that lights a fire inside of me. The experience is sparked by such a fashion influenced town and all the designer stores strategically placed beside the cobblestone roads. SoHo is a timeless excuse for my girls and I to run around our fav city decked head to toe in our forever-loved brands. It’s been so crazy in New York these past 2 weeks, what can i say, life in the fast lane takes you places faster than you can say “NYC”. Lately I’ve been interested in a search for designer vintage pieces I can easily incorporate into my current wardrobe, specifically neutrals. I never was really into colors, but thankfully neutrals have taken the fashion world by storm. From the runway to the streets, it’s always a major trend and neutrals just accentuate the body with class (if done right).
Another tip I usually follow in my outfit choices is that there should always be AN element of sex; either we wear a tight dress or we wear a low cut loose dress. If there is too much sexual appeal, the ensemble is cheapened, little sexual appeal is hiding one’s features and I believe devaluing oneself as a female.
You are on the streets of New York City, the number 1 ranking fashion capital as of 2017. You walk into blooming dales and see a woman with a quilted and accentuated paisley print tote, made of cotton. Of course you don’t need to see the bag to know it’s Vera Bradley. This company has held a successful campaign at marketing its unique signature style. As just proven, Vera Bradley is recognized by the pattern and material; not only nationally but internationally! People know of the company because its so easily distinguishable and want to get the bag because it’s such a beautiful accessory. In fact, on the topic of product placement, if Hailey Baldwin was on the street walking with Vera people see it and of course want to buy their new pattern. Although, no one really asks what brand the product is, rather they ask where the person got Vera so it’s free advertising if one is walking with the bag. In fact, the bags are only placed in strategic places; such as boutiques. The company also has a scarcity technique with the brand not always being in ones face. Their marketing plan relies on direct-mailing of catalogs, featuring in magazines, and from time to time digital advertising. As a matter of fact, their customers range from 8 to 80 years old. Usually a teenager wouldn’t want to carry something her grandmother was carrying, but 3 generations of women carry the Vera Bradley is certainly unique compared to other luxury companies. The company reaches teen girls with placement in teen magazines and expose practicality especially with the “Back to School” era. During this, teens looking for a backpack with wheels or not are hit with a product. For the older generations they have accouterments and diaper bags. Their aggressive new designs and colors are a step into innovation; which can also be multi-purposeful from grocery store trips, shopping, or even a travel weekend with the girls! With Vera Bradley’s visible look, product placement, and wide target market reach: they successfully establish loyalty with customers. As Louis Vuitton, Michael Kors, and Coach are recognizable, Vera is recognized in seconds and one knows for sure it’s their brand.
Their team is working with persistence and consistency to reach their goal of having no underserved barefoot by 2023. This company isn’t just creating fashion but has an eco-friendly way of creating unused shoes for those in need. I love what this company is and I am definitely anticipating the objective they are urging to reach!
